Sony FE 28-70mm F2 GM

Constant f/2 standard zoom for full-frame Sony E-mount

Announced in November 2024, the Sony FE 28-70mm F2 GM is a professional G Master standard zoom for full-frame Sony E-mount cameras. It is Sony’s first G Master standard zoom with a constant f/2 maximum aperture, combining the flexibility of a 28–70 mm range with brightness normally associated with prime lenses. The lens is particularly useful for portraits, weddings, documentary work, commercials, music videos and low-light productions where fast exposure, shallow depth of field and quick reframing are important.

Four XD Linear Motors for fast professional autofocus

Autofocus is driven by four XD Linear Motors that control the large f/2 focus groups with high speed and precision. Sony designed the system for reliable subject tracking in stills and video, including autofocus operation while zooming. The lens does not include optical SteadyShot, so stabilization is provided by a compatible camera body or external support. On Sony bodies with in-body stabilization, the lens remains well suited to handheld work, while its internal focusing design helps maintain balance during focus changes.

G Master optical design and close focusing

The optical construction uses 20 elements in 14 groups, including three XA elements, additional aspherical elements, three Super ED elements and one ED element. Sony’s Nano AR Coating II helps control flare and ghosting, while the advanced design is intended to maintain high resolution and contrast across the frame even at f/2. The minimum focusing distance is 0.38 m throughout the zoom range, and maximum magnification reaches 0.23x at 70 mm. An 11-blade circular aperture supports smooth, rounded background blur.

Professional controls for stills and video

The lens includes dedicated zoom, focus and aperture rings, with a click on/off switch for the aperture ring and adjustable zoom-ring torque. Focus breathing is minimized for smoother rack-focus work, and compatible Sony bodies can apply breathing compensation. The front accepts standard 86 mm filters, making it straightforward to use ND, diffusion or polarizing filters. At approximately 918 g, the lens is substantial but unusually compact for a full-frame constant-f/2 standard zoom.

Complete rental kit

Our rental package includes the Sony FE 28-70mm F2 GM zoom lens, an 86 mm UV filter, front and rear lens caps and a lens pouch. The set is ready for use with full-frame Sony E-mount cameras and provides a bright, flexible alternative to carrying several fast prime lenses.

Rent Sony FE 28-70mm F2 GM at CamCam Rental

At CamCam you can check current availability online and reserve the lens together with Sony E-mount cameras, monitors, filters, gimbals and other production accessories. If you are choosing between an f/2 zoom and a lighter f/2.8 setup, our team can help you compare handling, brightness and rig requirements and test the package before the shoot. We also offer delivery and collection, optional on-set assistant support, after-hours returns, free parking and free equipment tests by arrangement. CamCam is open seven days a week, including weekends.